Execution of online marketing activities; e-commerce; participations; participations in Switzerland and abroad; acquisition, encumbrance, sale and management of real estate; financing and provision of guarantees and sureties for subsidiaries and third parties; operation of a yacht charter agency, worldwide brokerage of charter yachts with or without crew and all related services; event organization; arrangement of travel arrangements; organization of worldwide training courses related to the company's purpose; trade in goods directly or indirectly related to the purpose; may enter into any business and conclude contracts that are suitable to promote the purpose or are directly or indirectly related to it.