The company's purpose is to design, realize, commercialize and distribute products and services in the field of art and culture, particularly photography, video/film, sound and multimedia; participation in commercial and non-commercial events (e.g. exhibitions, events, fairs, art festivals, competitions), organization of such events, transdisciplinary projects and further education, as well as all related services; promotion of artists; trade in goods of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide security for liabilities of affiliated companies.