The company aims to provide consulting and services in the fields of advertising, marketing, graphic design, communication, advertising technology, and photography. Specifically, the purpose includes the conception, design, and implementation of advertising campaigns, as well as the production of TV shows and other audiovisual formats. Furthermore, the company aims to produce and sell information and entertainment media, films, and social media content, as well as provide direct and indirect related services in the areas of food & beverage and lifestyle. The company may establish branches and subsidiaries both domestically and abroad, participate in other companies both domestically and abroad, and conduct all business activities that are directly or indirectly related to its purpose. The company may acquire, encumber, dispose of, and manage real estate both domestically and abroad.