The company aims to provide services in the field of sports marketing and sports promotion, specifically marketing and sponsoring of and for female athletes. The company can also advise and support other female athletes and institutions, market and exploit their individual rights, organize and conduct all types of events and occasions, provide sports training in the areas of athletics, nutrition, or mental coaching, and engage in trade and merchandising of sports goods and equipment of all kinds. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, as well as acquire, sell, manage, and broker real estate and intellectual property rights.