The acquisition, management, holding and administration of participations in companies operating in the industrial, commercial and financial sectors, particularly in the tourism, restaurant and hospitality industries. The design, development, application and exploitation of innovative solutions, concepts, including digital ones, in every economic field. The study, design, production and wholesale and retail trade. The import and export of clothing, footwear and accessories of all kinds, leather goods, perfumery and cosmetics, equipment and furniture for shops and offices, household items, etc. The management of brands, patents, licenses and intellectual property rights. The performance of any activity related to tourism and leisure, including the sale of travel. Tour operating. Strategic, directional, commercial or executive consulting for tourism, organization and management of accommodation facilities, support facilities, and any other tourism-related activities. The management of physical and online shops and agencies. E-commerce in general. The creation, marketing, rental, also on behalf of third parties, of advertising and promotional spaces of any kind, within websites and on the internet. Recruiting, training, management of schools or academies for the reference sector, creation of courses and assistance to tourism services. The company may carry out all commercial, service and real estate operations, within the limits imposed by the current legislation (funds for business establishments, art. 2 para. 2 letter a LAFE), deemed necessary or merely opportune for the achievement of the company's purpose, including participation in other companies in Switzerland or abroad.