The purpose of the company is to provide services in the fields of digital communication, advertising, marketing, technology consulting, as well as digital business models, and to acquire, hold, and manage investments. It can advise companies domestically and abroad, particularly in relation to digital strategies, market entry, and growth. The company can establish branches and subsidiaries domestically and abroad, participate in other ventures of any kind, assume representations, and enter into transactions and conclude contracts that may be suitable to promote the purpose of the company; or that are directly or indirectly related thereto. It can also provide financing for its own or third-party account, as well as guarantees, sureties, and pledge transactions for affiliated companies and third parties. It can acquire, lease, rent, manage, encumber, and dispose of real estate domestically and abroad. The company can acquire, hold, manage, or sell any type of debt or securities, within Switzerland or abroad.