The company offers health services and products tailored to individual needs. The core activities include: Anamnesis and diagnostics, Coaching and consulting on nutrition and lifestyle, Sale of dietary supplements and health products, such as prebiotics, probiotics, vitamins, minerals and bioactive plant substances, Development and sale of specific health products, such as Braineffect and Natugena, Blogging and newsletters to inform customers about health topics, Q&A and customer consulting. The company positions itself as a health advisor and coach, offering individual solutions to customers to improve their health and well-being.