The company's purpose is to offer services and distribute products in the field of outdoor activities, provide coaching programs and training for climbers of all experience levels, organize and conduct climbing tours and expeditions, advise and support the development, expansion and maintenance of climbing areas, conduct yoga courses and workshops, sell and rent climbing equipment and accessories, and operate hospitality businesses. The company is authorized to acquire, encumber, sell and manage licenses, patents and other intangible assets as well as real estate in Switzerland and abroad, grant loans and take out credits. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and conduct all business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.