The company's purpose is to trade in and sell products of all kinds related to natural hair (extensions), wigs and hair care, as well as all associated products. The company also operates the BOL'SHOl Academy or hair school for extensions and acts as a training and further education institution, among other things, in the field of extension application. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, hold and sell real estate and intellectual property rights. The company can also carry out all commercial, financial and other activities that may promote the realization of its purpose or are directly or indirectly related to it. Furthermore, the company can take out and grant loans, as well as provide guarantees and securities.