The company's core activity is the promotion and improvement of sleep quality and quantity through various services, including: sleep and well-being consulting and coaching; training and certification of sleep trainers through the Sleep Trainer Bonamassa Academy; development and dissemination of the "Metodo multidisciplinare dei 5 pilastri" (a multidisciplinary approach to improving sleep quality); conducting courses and seminars on sleep-related topics; publishing books and articles on sleep and well-being; and collaborating with medical and sports institutions as well as companies in the wellness sector.