The purpose of the company is the development and production of jewelry and luxury goods, as well as the global brokerage, distribution and trade of such products. The company can acquire, manage, develop and sell properties in Switzerland and abroad, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and take all measures, enter into transactions or conclude contracts that are suitable to achieve the company's purpose, or that are directly or indirectly related to it.