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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint746,904 companies indexed · Last updated: today
DirectoryIT & CommunicationOnline platformZurichBooking.com (Schweiz) AG
Booking.com (Schweiz) AG Logo
Verified· 3 sourcesTrust Score
Summary

About the company

Booking.com (Schweiz) AG is an online travel marketplace that connects travelers with accommodations, transportation options and travel experiences, providing search and booking for hotels, homes, flights, car rentals, attractions and airport taxis. The company’s site states it offers more than 28 million accommodation listings, including over 6.6 million homes and apartments, and provides 24/7 customer support.

AI-generated
Presence

Service area

Offering

Products & services

Industry:Online platform
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4.1/5

Booking.com (Schweiz) AG

Travel agency
✓ Offered7
Book accommodations
Search and book hotels, apartments, resorts, villas, holiday homes, hostels, guesthouses, B&Bs and other accommodations worldwide.
Search and book flights
Search flights via the platform, compare prices and make bookings via the flights section or the linked flight search.
Book rental cars
Search and reserve rental cars at travel destinations, complemented by the integrated car search on the platform.
Book attractions
Search and book activities and attractions at the travel destination, as a separate travel offering alongside accommodation, flights and rental cars.
Book airport taxis
Search and reserve airport taxi transfers, integrated as a separate mobility offering on the website.
Offers and discounts
Seasonal deals, Getaway deals and Genius benefits with price reductions on selected accommodations and bookings.
Booking.com for Business
Business travel platform for corporate bookings, trip management, and bookings for employees via the business offering.
Trust & reputation

ranQ Trust Score of Booking.com (Schweiz) AG: 4.1 out of 5.0

Trust Score4.1/ 5.0

High

x

Data basis 58% · As of November 2026

Without public customer reviews the score stays capped.

Booking.com (Schweiz) AG has no value in the Reputation area of the ranQ Trust Score because no data is available. The area carries 42% of the weighting and drops out of the calculation for this profile; it does not lower the score, only the reported data basis.
x
CriterionValueWeight
  • Review quality: No data point — the criterion is taken out of the weighting and does not lower the score.—24%
  • Review volume: No data point — the criterion is taken out of the weighting and does not lower the score.—10%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
Booking.com (Schweiz) AG scores 85.5 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.55.07%
Booking.com (Schweiz) AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Booking.com (Schweiz) AG scores 61.7 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.23.34%
Qualifications+0.00

Booking.com (Schweiz) AG reaches a ranQ Trust Score of 4.1 out of 5.0 — rated «High». No public customer reviews are available for this provider; the rating is based on the remaining criteria. The data basis is 58%, so the score is backed by part of the criteria. As of November 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Press

Media

March 9, 2026Media
Höhere Reisekosten: Booking.com ändert einfach Buchung
beobachter.ch
March 3, 2025Media
Einwurf Flugbuchung bei Booking ? Lieber nicht
travelnews.ch
January 10, 2024Media
Buchungschaos bei Booking.com: Ehepaar zahlt Flug doppelt
blick.ch
July 21, 2023Media
Plötzlich meldet sich dein Hotel von Booking, doch es ist eine neue Betrugsmasche
20min.ch
March 15, 2022Media
Nationalrat: engere Grenzen für Booking.com und Co.
abouttravel.ch

Knowledge

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Location

Claridenstrasse 25
8002 Zurich

At a glance

Legal form
Corporation
UID
CHE-114.581.880
Founded
2008 · 18 years
Last commercial register change
May 21, 2025
Employees
1 to 10

Active in 1 of 26 cantons · 1 municipality

  • ZHZurich
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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