The registration, management and exploitation of trademarks, investing in activities of any kind and participating in other companies, in particular those operating in the wine sector; carrying out operations and providing services and consulting of any kind in the commercial, administrative, financial, wine and marketing research fields. It may act both in Switzerland and abroad, on its own account or on behalf of third parties, also in a fiduciary capacity. It may carry out all operations deemed useful or connected to the achievement of the company's purpose.