The company aims to provide services and consulting in the areas of personal training, fitness concepts, nutrition counseling and related areas, as well as trade in products related to these services. Furthermore, it aims to develop and trade sports equipment and sportswear. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.