The company's purpose is to create and operate infrastructure offering hotel and restaurant services, build and operate vacation homes and similar infrastructure, make financial, real estate and commercial investments of all kinds related to the hotel and restaurant industry, represent companies active in the hotel industry and all related commercial activities, including purchasing, selling, importing, exporting and wholesaling and retailing, distributing goods and merchandise, as well as providing public relations and communication consulting, business consulting and other management consulting, offering and marketing logistical, technical, managerial and commercial assistance services of all kinds to promote the development of any business. The company may acquire interests in any companies engaged in similar and/or related activities in the hotel, real estate, financial or commercial sectors in the broadest sense, by acquiring shares or stocks, subscribing, contributing or otherwise, as well as managing and disposing of these interests and exercising any corporate mandate. It may also participate, by any means, directly or indirectly, in any operations that may be related to its purpose by creating new companies, contributing, partnering, subscribing or purchasing securities or social rights, participating in a company, forming an economic interest group, merging or otherwise, creating, acquiring, renting, leasing or managing any business or establishment. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, engage in any commercial and financial activity, and make any transactions and conclude any contracts that may promote its purpose or relate directly or indirectly thereto. The company may acquire, hold or dispose of real estate.