The company's core activity is the development and implementation of concepts and strategies to promote health, resilience, and performance in organizations and individuals. This includes, among other things: Leadership and talent development programs for companies and universities; Coaching and consulting for individuals and organizations; Development of health-promoting systems and communication strategies; Promotion of mental well-being and resilience; Support for companies in designing learning organizations and cultural change; Development of incentive systems and work environments that promote the health and performance of employees. The company also offers specific services such as box coaching, salutogenic communication, and placebo and nocebo management.