The company's purpose is to develop and market sports and lifestyle products, trade in products of all kinds, provide services in the areas of marketing and cultural promotion, and manage and license intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad, and conduct all commercial, financial or other business activities that are directly or indirectly related to its purpose. The company may acquire, manage, encumber and dispose of real estate in Switzerland and abroad for use as a business location. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.