The company aims to provide services in the areas of branding, brand strategy, design, communication, marketing, advertising, media, and digital strategy consulting, as well as the conception and realization of creative, technical, and digital solutions, including web, event, and multimedia applications. It develops, operates, distributes, and licenses software, digital products, and technological solutions, including AI-based systems, and can acquire, hold, and exploit intellectual property rights. The company can establish branches and subsidiaries domestically and abroad, participate in other companies domestically and abroad, acquire or establish companies, finance and manage investments, and perform all legal acts and conduct all transactions that are directly or indirectly related to its purpose. The company can acquire, hold, manage, encumber, exploit, and dispose of real estate, intellectual property rights, securities, and other assets domestically and abroad. It can also provide financing for its own or third-party account, as well as provide guarantees, bonds, and securities of all kinds for affiliated companies and third parties, or otherwise secure or guarantee the obligations of these companies.