AZ Direct AG

The core activity of AZ Direct AG is the creation and implementation of data-driven cross-channel marketing campaigns for customers. To this end, the company offers a range of services, including: analysis and data analysis, target group definition and targeting, cross-channel marketing services (online and offline channels), communication channels such as direct marketing, email marketing, direct mail, display, social media and telemarketing, as well as fundraising instruments and services. The company has an extensive database (AZ Data World) with around 7.2 million private consumers and 840,000 business customers in Switzerland, which it uses for targeted marketing campaigns.