ranQ
ranQ
ranQ
DirectoryIndustriesPlacesKnowledgeComparisonsSoon
Sign inCheck visibility
ranQHSG Startup LabelRecognised by the
HSG Startup Label

The leading AI company directory, built to boost AI visibility.

DEENFRIT
Product
  • Pricing
  • Directory
  • Industries
  • Trust Score
Company
  • About
  • Partner program
  • Contact
  • Legal
© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryIT & CommunicationAdvertising AgenciesChamAZ Direct AG
AZ Direct AG Logo
Verified· 5 sourcesOwner confirmed
Last updatedSeptember 24, 2026
Summary

About the company

The company has an extensive database (AZ Data World) with around 7.2 million private consumers and 840,000 corporate customers in Switzerland. The core activity of AZ Direct AG is in marketing the data, creating and implementing person-centric and data-driven cross-channel marketing campaigns for clients. Other services in overview: * Data analysis, target group definition and addressing * Cross-channel marketing services (person-specific, online and offline channels) * Communication channels such as Direct Marketing, E-Mail Marketing, Direct Mail, Display, Social Media and Telemarketing * Fundraising tools and services

AI-generated
Presence

Service area

Offering

Products & services

Industry:Advertising Agencies
✓ Offered
LeadhubOutbound Leads by COHAGA

Looking for direct email addresses and phone numbers?

Leadhub delivers verified contact details and decision-makers from over 750,000 Swiss companies — management, procurement, marketing, HR.

Discover Leadhub
Call
Trust Score4.0/5

AZ Direct AG

12
Address data & target groups
B2C and B2B target groups for direct marketing and data-based campaigns in Switzerland
Email Marketing
Targeting, reach and execution of email campaigns
Cross-Channel Marketing / Dialog Marketing
Combination of online and offline channels for data-based campaigns
Email Sending Platform & Campaign Management
Professional email sending via the CSA-certified sending platform Promio including tracking, personalization and campaign management.
Direct Mail & addressed advertising, outbound telesales
Target group selection and address data for postal direct marketing campaigns
Social Media Advertising
Activation of defined target groups on social media platforms
Display Advertising
Data-driven audience activation for display campaigns
Data Analysis & Scoring
Analysis, segmentation, and selection of target groups based on a variety of characteristics
AZ Fundraising
Dialog construction with existing and potential donors. On- and offline. Provision and operation of CRM systems for non-profit organizations (NGOs).
Data Enrichment
Enrichment of existing customer data with additional characteristics
Lead generation
Data-based campaigns to acquire qualified leads
Trademarketing / Smart Agency Model
AZ Smart Agency combines intelligent data worlds with cross-channel trade marketing to activate retailer networks and generate measurable sales success.
Expertise

Expert

René Schaad
René Schaad
Head of Sales Key Account Management

Crossmedia service provider with heart and passion. Active in dialog marketing for over 30 years.

Trust & reputation

ranQ Trust Score of AZ Direct AG: 4.0 out of 5.0

Trust Score4.0/ 5.0

High

x

Data basis 92% · As of October 2026

AZ Direct AG scores 27.8 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.0.024%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.94.410%
  • Review recency: No data point — the criterion is taken out of the weighting and does not lower the score.—8%
AZ Direct AG scores 92.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
AZ Direct AG scores 98.3 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).98.322%
AZ Direct AG scores 63.4 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.26.74%
Qualifications+0.15

AZ Direct AG reaches a ranQ Trust Score of 4.0 out of 5.0 — rated «High». The rating draws, among other things, on 2.5 out of 5 stars from 40 customer reviews. The data basis is 92%, so the score is backed by part of the criteria. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
2.5
of 5

Aggregated from 40 reviews across all connected sources

Sources
GGoogle2.540
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

September 13, 2026Media
AZ Direct: «Nur personalisierte Ansprache hat Zukunft»
persoenlich.com
October 28, 2025Media
AZ Direct lässt sich von Reto Grubenmann und Hans Ulrich Siber beraten
kleinreport.ch
Media
Swissfundraising – Dienstleisterverzeichnis: AZ Direct AG
swissfundraising.org
Media
SDV Schweizer Dialogmarketing Verband
sdv-dialogmarketing.ch
Media
Cross-Channel-Marketing auf unterschiedlichen On- und Offline-Kanälen
moneyhouse.ch
Credentials

Certifications & memberships

SDV – Schweizer Dialogmarketing Verband
Mitgliedschaft im Schweizer Dialogmarketing Verband (SDV)
IAB Switzerland Association
Mitgliedschaft bei IAB Switzerland, dem Branchenverband für digitale Werbung und digitales Marketing
Information Security Management System (ISMS)
Bertelsmann Group Internes ISMS orientiert an ISO/IEC 27001 und ISO/IEC 27002
Knowledge

Articles about AZ Direct AG

No articles have been published yet.

Comparisons

AZ Direct AG in comparison

Soon

Industry comparisons are coming soon

We're preparing industry comparisons that rank AZ Direct AG by reviews, experience and specialisations.

Contact

Location

Lorzenparkstrasse 10
6330 Cham
Opening hours
Mon
08:00 - 17:30
Tue
08:00 - 17:30
Wed
08:00 - 17:30
Thu
08:00 - 17:30
Fri
08:00 - 16:30
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-108.751.412
Founded
1997 · 29 years
Employees
21 to 50

Active throughout Switzerland

Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology