BrandingContext Josef Knechtle

Analysis of the current state (IST), development of brand strategies based on the company strategy, definition of the target state (SOLL), as well as workshops on brand structure, brand portfolio, brand positioning and brand personality.

Development and further development of brand identities in line with the company strategy, including brand appearance, brand management and adaptation to changing market conditions.

Development of brand presentations for all touchpoints, deriving corporate design guidelines from the brand personality and implementing design manuals.

Signage projects as part of the brand presentation, including information and wayfinding systems for buildings exterior and interior, as well as labeling concepts.

Steering of projects, external partners and agencies, if desired as an external partner within the company on site.