The company's purpose is to create and trade its own brands in various areas, including household, pet accessories & food, food & beverages, as well as sports & leisure products, through Amazon and its own online shops. Additionally, the company offers services for creating new brands, online shops, and web design & e-commerce services for commercial customers. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for its subsidiaries and third parties.