The company's purpose is to conduct research, consulting and product development in the field of marketing strategy and brand management for companies and organizations, as well as comprehensive corporate consulting. The company may enter into any business, conclude contracts and grant loans that are suitable to promote the company's purpose or are directly or indirectly related to it. The company is authorized to acquire, encumber, transfer, manage and sell securities, goods, patents, licenses and real estate in Switzerland and abroad. It may provide financial services and also make financings for its own account or for the account of third parties, as well as establish guarantees and sureties for subsidiaries in Switzerland and abroad and participate in their businesses in Switzerland and abroad.