Provision of services in the fields of marketing and communication, in particular consulting, creation and realization, as well as trade in goods of all kinds, in particular goods in the communication and marketing sector, as well as writing and publishing books for education in the financial sector. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.