The company aims to operate an e-commerce business dealing in all kinds of goods, particularly cosmetics, beauty products, and skincare products. The company may participate in other ventures, establish branches and agencies, both domestically and abroad, found subsidiaries, acquire, manage, and dispose of intellectual property rights and real estate, as well as enter into all transactions and conclude contracts that are suitable for directly or indirectly promoting the purpose of the company or which concern the investment and management of the company's assets. It may also provide financing for its own or third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.