The company's purpose is to provide services, in particular management consulting; consulting in business management issues, analyses; development of marketing and brand concepts; drafting of technical texts and descriptions; research in the field of industrial property protection; consulting, administration and representation in industrial property protection, in particular of patent offices, conducting proceedings in cooperation with foreign representatives. Purchase, sale and management of real estate, companies and company shares; acquisition, management and disposal of participations in domestic and foreign companies; acquisition, holding, renting and disposal of real estate in Switzerland and abroad; acquisition, sale, brokerage and management of intellectual property rights; trade in goods of all kinds, e.g. land, water and air vehicles, their parts as well as cleaning and care products for them, and the provision of related services; rental and brokerage of land, water and air vehicles; brokerage of purchase and sale of goods. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.