The purpose of the company is the production of baked goods, confectionery and related products, the trade in goods of all kinds, in particular with the aforementioned products, as well as the operation of food service establishments including catering and sales stands, and the conduct of training and seminars. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire, establish or sell similar or related companies, and merge with such companies, as well as enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, exploit and sell real estate, intellectual property rights and licenses of all kinds.