The company's purpose is the design, manufacture, trade, purchase, sale, distribution, and/or planning and logistics related to the sale (including inventory management, quality control, order management, labeling or packaging) of jewelry and precious stones, watches, perfumes, cosmetics and/or all other luxury goods. The company may also use, acquire or transfer all intellectual property rights, including granting or taking licenses or sub-licenses, as well as deploy all activities suitable to promote or facilitate the development of its business and the achievement of its corporate purpose. The company may acquire, hold and manage participations in any type of Swiss or foreign companies. The company may establish branches or subsidiaries in Switzerland and abroad. The company may grant loans or other financing to its shareholders (direct and indirect) or sister or affiliated companies, as well as provide all types of security to guarantee the obligations of said shareholders and companies, including by creating pledges, by transferring assets in trust or by issuing a guarantee.