The core activity of Luxe-à-Porter is the distribution and representation of brands in the field of watches, jewelry, and accessories in Switzerland. Specifically, this includes: consulting and supporting retailers in selecting product ranges, promoting brands through training sales teams, providing merchandising recommendations, and implementing marketing and communication measures, as well as after-sales service, including repair and replacement services in partnership with the brands. The company acts as a "Dynamiseur de diffusion", meaning it supports and promotes the distribution and sale of branded products in Switzerland.