The company's purpose is to organize and produce, including the execution of cultural and commercial events and catering, concerts, folk festivals, and the operation of entertainment and cultural venues, as well as the acquisition, negotiation, and execution of sponsorships and media partnerships, and the trade of and with merchandise, media, and objects of all kinds. The company may establish branches and subsidiaries in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for its subsidiaries and third parties.