The company aims to establish and operate online services, provide consulting and management services, and hold participations. Furthermore, the company may trade in consumer goods and enter into any business and conclude contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It may acquire, hold and exploit intellectual property rights and real estate in Switzerland and abroad, establish subsidiaries and branches, and participate in other companies. The company may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.