The company's purpose is to operate a trade in luxury goods, in particular yachts, watches, jewelry, accessories and all other related and industry-standard articles, as well as to provide related services. The company may also provide direct or indirect financing to third parties, related persons and companies, secure their liabilities with collateral of all kinds, including by way of pledges, fiduciary transfers or assignments of the company's assets, or provide guarantees, enter into suretyships or otherwise secure or guarantee their obligations, for consideration or not. It may establish branches in Switzerland and abroad, found subsidiaries, participate in related companies, acquire, hold, manage, encumber, exploit and sell real estate and intellectual property rights, and furthermore carry out all legal transactions that may be necessary to achieve the company's purpose.