The company's purpose is the production, manufacture and trade of hemp and hemp products with a focus on the leisure and lifestyle sector. The company engages in import and export activities and may engage in franchising, establish branches and its own subsidiaries in Switzerland and abroad, or merge with them, as well as enter into contracts and transactions that are directly or indirectly related to its purpose. The company may acquire, hold, manage, exploit and sell real estate and intellectual property rights in Switzerland and abroad.