The purpose of the company is the development and distribution of mobile phone, web, console, and computer games. Additionally, the company can develop, hold, and trade intangible assets such as brands, concepts, video and audio content, as well as tangible assets, and participate in cooperations in these areas. The company can collaborate with various partners to offer comprehensive packages to customers (and thus act as a general contractor). The company may conduct all business and take all measures that are suitable to promote the company's purpose directly or indirectly, such as acquiring, managing, using, encumbering, and disposing of all kinds of enterprises, real estate, and intellectual property rights, both domestically and abroad, establishing branches and agencies, granting loans, managing capital, and providing guarantees in favor of affiliated companies.