The acquisition, holding, management and sale of company brands, licenses, property rights, patents, models, processes or secret formulas or any other intangible rights. The purchase and sale of food products, beverages, wines and spirits and non-food items. The company may also buy, sell, market, rent, export, import, game devices, shiny objects, motor vehicles, motorcycles and spare parts. The acquisition of real estate in Switzerland and abroad. The acquisition, planning and marketing of advertising space. The company may also carry out any activity directly or indirectly related to the company's purpose, establish branches, secondary offices, subsidiaries and agencies and participate in any form in companies with similar purposes in Switzerland and abroad.