The company's activity includes consulting in the field of buying and selling and commercial trading, business plan development, development of luxury goods promotion projects as well as in the field of art and related marketing. Consulting and assistance in international sports, event organization, representation and image management of athletes, sponsorship and merchandising activities. Business and sports coaching activities. The company may also carry out all commercial, financial and investment operations deemed necessary, complementary and useful for achieving the company's purpose. Holding and acquiring participations for its own account and as an investment in other companies and financial coordination. It may open branches and subsidiaries in Switzerland and abroad.