The company's purpose is to acquire, hold, manage and dispose of participations in domestic and foreign companies, particularly in companies in the fields of beauty, wellness, hairdressing, body care and spa services as well as related industries. The company further aims to provide strategic leadership and coordination of the participations, the development, acquisition, management, protection, use, licensing and exploitation of brands, trademark rights, designs, copyrights, patents, licenses, know-how, trade secrets and other intangible assets such as intellectual property rights, the granting of licenses, sub-licenses, franchises and other rights of use to subsidiaries, affiliated companies and third parties, the management and expansion of brand and concept platforms, the management of customer databases and loyalty programs, the development and optimization of business, product and service concepts, style guides, standards and guidelines for the participations, as well as the provision of management, consulting, training, education, marketing, organizational, administrative and other services to subsidiaries and affiliated companies. The company may establish subsidiaries and participate in other companies at home and abroad and conduct all business that is directly or indirectly related to its purpose or concerns the investment and management of the company's assets. The company may acquire, encumber, dispose of and manage real estate at home and abroad. It may also provide financing for its own or third party account as well as grant loans to shareholders, subsidiaries, affiliated companies and third parties and provide guarantees, sureties and other securities.
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