The creation, manufacture, transformation, repair, purchase, sale, and distribution of jewelry, jewelry pieces, gemstones, watches, and luxury items and accessories. The company also aims to provide design, engraving, customization, and online services in these fields. It can import and export raw materials and finished products as well as acquire and exploit intellectual property rights related to its activity. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts aimed at developing and extending its purpose or directly or indirectly related thereto.