The purchase, sale, management and trade of trademarks, patents and business models. The company may acquire, sell and hold Swiss and foreign participations. It may engage in the administration and management of financial and non-financial activities and assets, carry out all kinds of financing, investment and lending operations, carry out purchases and sales of goods of all kinds, enter into guarantees and provide guarantees in favor of third parties. It may acquire, manage and sell real estate connected with its commercial activity. It may participate in similar companies, assume representations of the branch and engage in all operations aimed at achieving the company's social purposes or that are directly or indirectly related to them. It may carry out all commercial and financial activities, as well as the management and production of trademarks and patents, market research and analysis, project development, coordination and direction, financial and technical consulting, or other activities that are related to the company's purpose. The company may establish branches or subsidiaries both in Switzerland and abroad.