The creation of commercial concepts in the fields of design, decoration, event organization, presentation material, marketing and e-commerce, as well as the creation and management of products and the provision of services in the fields of projects and project management. The company may establish branches and subsidiaries and may participate in other companies, both in Switzerland and abroad and, in general, carry out any activity directly or indirectly related to its purpose. The company may acquire, hold and dispose of real estate both in Switzerland and abroad. It may carry out, either for its own account or for the account of third parties, all financial transactions as well as act as guarantor or surety for subsidiaries or third parties.