The company aims to merchandise personal branded products, market and promote personalities, and provide related services, manufacture, distribute, and sell food and beverages, particularly coffee, wine, and similar products, operate cafes, hotels, or similar gastronomy and accommodation businesses, as well as produce and sell textiles, clothing, accessories, and products of all kinds. The company may engage in all business directly or indirectly related to the main purpose, which are suitable for promoting or facilitating the development of the business and the achievement of the company's purpose. It may establish branches, subsidiaries, and representations both domestically and abroad. Additionally, it may acquire other companies or participate in other companies, as well as acquire, use, sell, finance, create, manage, and encumber real estate and properties. It may undertake financings for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties. It may engage in patent and licensing business.