The company aims to operate and manage restaurants, hotels, and accommodation businesses, as well as organize and conduct seminars, courses, events, and happenings. It can also develop, produce, distribute, and market products and services in the fields of gastronomy, hotel industry, lifestyle, travel, sports, clothing, accessories, and merchandising, particularly under the protected trademark High Life. The company may establish branches and subsidiaries both domestically and abroad, invest in other companies, and conduct all business activities directly or indirectly related to its purpose. It may acquire, encumber, dispose of, manage, and develop real estate both domestically and abroad. Additionally, it may arrange financing for its own or third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.