The company aims to trade in real estate and provide coaching and consulting services to companies and private individuals. Private individuals are particularly supported in the areas of racing driver coaching and promotion of motorsport, sales strategies, and personal development. Companies are advised on strategic and financial matters and supported in administrative services. Furthermore, the company aims to organize and conduct events related to coaching, consulting, and motorsport. The company can establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. It can also acquire, manage, and sell properties, securities, copyrights, patents, and licenses.