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CATALYX AG

Summary

About the company

Catalyx is a consulting firm specializing in innovation and market research for consumer goods companies. Its core activity is to support companies in the development and optimization of innovations throughout the entire innovation cycle, from the discovery of consumer needs to the implementation of marketing strategies. It offers unique models and proprietary processes to help companies improve their innovations and strengthen their market position.

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Industry:Advertising Agencies

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Catalyx Canvas

Modular system for developing better product ideas in innovation, renovation and line extension; includes strategy, research, collaboration, creativity and validation.

Full Canvas Platform

End-to-end operating system for developing product ideas; brings strategy, research, collaboration and creativity together in one platform as a single source of truth.

Marketplace Modules

Targeted access to individual capabilities for Platform, Recipe or Validation; suitable as an entry point or for specific tasks in innovation development.

White Paper on the Hidden Innovation Tax

White paper on innovation unpredictability, with a cost model, evidence base and an explanation of the Hidden Innovation Tax for CPG companies.

Innovation Tax Calculator

Diagnostic tool to roughly calculate the Hidden Innovation Tax using four inputs on budget, launches, revenue and process interconnectedness.

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CATALYX AG

About the company

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CATALYX AG

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