The company's purpose is to trade in computer and video games, licenses, toys and films. The company can acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. It can acquire, manage and sell securities, intellectual property rights and real estate. The company can establish branches and subsidiaries in Switzerland and abroad, and acquire, hold, manage and sell properties. The company can grant loans or other financing to affiliated companies and create securities of all kinds for the direct or indirect benefit of affiliated companies.