The company's purpose is to take over and continue the brand and licensing mandates managed by its parent company, Celebrities Entertainment GmbH, based in Bad Homburg v. d. Höhe (Germany), and is active in the international acquisition of licensing rights for internationally valid brands and model labels, in order to find cross-border licensees who can use the corresponding brand rights to manufacture and distribute licensed products. In addition, the company offers brand owners consulting services to develop possible strategies for brand expansion. To this end, the company can establish branches and subsidiaries at home and abroad, participate in companies, and acquire, manage and sell real estate and securities. It can conduct all business that is directly or indirectly related to its purpose.