operation of public establishments such as restaurants, cafes and bars, provision of all services in the field of events and related training, trade, creation and manufacture of all types of products, operation of a music studio and rental of related equipment. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.