The company's purpose is to provide strategic and operational consulting in the fields of sports and communication. It also aims to provide career management services, event organization, marketing, project management, as well as training and consulting in the aforementioned fields. The company may engage in any activity directly or indirectly related to its purpose. The company may acquire, exploit, and manage intellectual property rights, invest in other companies in Switzerland and abroad, and carry out all financial, commercial, or real estate operations directly or indirectly related to its activity, all except for operations prohibited by the LFAIE. It may also provide financing to its partners or subsidiaries, as well as provide guarantees or securities.