The core activity of Chandra Kurt AG is the dissemination of wine knowledge and the promotion of the wine industry through various media channels, including: publishing books and magazines on wine (e.g. Weinseller Journal), consulting and advising wine industry companies (e.g. Swiss International Air Lines), and being a wine author and expert with regular contributions to various publications. The company positions itself as a bridge between the wine industry and wine enthusiasts, with the goal of spreading wine knowledge and culture.