Development, design, construction, manufacture, trade and distribution of watches, watch movements and watch components, consulting and project management for watch companies, suppliers to the watch industry and other related sectors, as well as all related services. May establish branches in Switzerland and abroad, participate in other companies, merge with other companies, acquire, encumber, manage and sell patents and other intangible assets as well as real estate, and enter into all transactions and conclude all contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it.