Provision of services and activities in the fields of marketing, communication and human resources for third parties and for own projects; provision of services in the gastronomy and hotel industry as well as production and trade of food and beverages and organization, planning and implementation of events. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may acquire, manage, encumber and sell real estate, intellectual property rights and licenses of all kinds.